OTA Insight to provide Innovative Rate Intelligence Tools for Best Western ® Hotels & Resorts
Best Western Hotels & Resorts, has selected OTA Insight to provide its industry-leading revenue maximization tools to its global business.
OTA Insight's innovative rate intelligence platform will help drive Best Western®'s revenue strategy by supplying real-time dashboard and benchmarking tools to increase profitability. Best Western will benefit from OTA Insight's state-of-the-art rate parity and online visibility tools. The solution will enable Best Western to monitor locally targeted online travel agency promotions and help ensure the best rate is always available on Best Western's direct hotel website.
As part of the partnership, Best Western also will have access to OTA Insight's latest development, a ground-breaking new parity dashboard within the platform that will allow global chains to streamline and effectively manage pricing across all channels and properties from a head office level. The dashboard will help Best Western monitor rate parity and, in turn, work with individual properties to alleviate any pricing challenges.
OTA Insight's intuitive rate parity and online visibility tools will be used to monitor Best Western's portfolio of hotels around the world, including global brands: Best Western, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, BW Premier Collection® and Executive Residency by Best Western®.
"We're looking forward to introducing our rate management tools to another globally recognized hotel group", said OTA Insight CEO and Founder Adriaan Coppens. "I am thrilled to be collaborating with Best Western to help deliver more profitable revenue strategies thanks to the support of our technology. Best Western Hotels & Resorts will benefit from our clever rate parity tool and brand new parity dashboard to monitor live pricing, solve rate issues and execute pricing strategies accordingly."
"Following an extensive search for a partner who could meet our needs, we determined that OTA Insight would provide us with a dynamic market-leading data analytics solution", said Best Western Hotels & Resorts Senior Vice President and Chief Operations Officer Ron Pohl. "The platform allows us to monitor data in real-time to stay ahead of competitors in this complex and fast-paced online distribution space. We're very excited about the potential of this partnership with OTA Insight as we strive to optimize distribution and deliver higher RevPAR to our hotels."
OTA Insight provides accommodation revenue management tools including an innovative cloud-based revenue maximization solution for hotels, resorts, apartments, hostels and accommodation businesses across the globe. The company's industry-leading tools are built on the latest business intelligence and data technologies. The dashboard and reporting function ensures that accommodation businesses can maximize occupancy and are always competitively priced.
For more information on OTA Insight visit otainsight.com.
About OTA Insight
OTA Insight empowers hoteliers to make smarter revenue and distribution decisions through its market-leading suite of cloud-based business intelligence solutions including Rate Insight, Parity Insight and Revenue Insight. With live updates, 24/7 support from our customer success team, and a highly-intuitive and customizable dashboard, the OTA Insight platform integrates with other industry tools including hotel property management systems, leading RMS solutions and data benchmarking providers. OTA Insight's team of international experts are based all over the world, including the UK, US, France, Germany, Belgium, Spain, Italy, Brazil, Mexico, Singapore, Australia and India, and supports over 30,000 properties in 140 countries. Ranked one of 10 "Ones to Watch" in The Sunday Times Tech Track 100, OTA Insight is widely recognized as a leader in hospitality business intelligence.
For more information, visit www.otainsight.com and follow us on Twitter @otainsight.