Rate comparison tools an essential in hotel industry, says Magnuson Worldwide

Hotels with ambitious plans to grow their revenue and attract new customers should be investing in a leading rate comparison tool, according to a premium hotel network brand. Magnuson Worldwide, an experienced firm that’s helped hundreds of hotels achieve their potential, is urging independent hotel owners to consider making a rate comparison tool part of their core process to take on large chains.

For boutique hoteliers, finding the resources and manpower to continually compete against chains can be a challenge. Magnuson Worldwide has pointed out that utilizing leading industry tools could be just what independents need. Through assessing the rates of rivals, a rate comparison procedure can ensure that rooms are always attractively priced for potential customers, taking local and national events into consideration. Rate tracking can not only keep rooms filled but gives hotels a chance to take advantage of opportunities when rates could be increased, maximizing revenue potential.

James Manion, Director of Brand Services of Magnuson Worldwide, said, “Growing hotels really need to look at whether they’re setting the most attractive rates while increasing earning potential. But trawling through different sites manually is time consuming and ineffective. This is an area that can truly benefit from some technology investment. Automatically keeping hotel rates set at an appealing, profitable level, it’s one less task for hotels employees to manage. With the right rates being set across a hotel at any given time, hotels can see their profits soar and develop a loyal customer base.”

Rate setting is just one of the areas that Magnuson Worldwide help the businesses within their network. Deploying high quality, global technology across its partners, the innovative hotel network can boast helping its members increase revenues by 25% on average. Through effective rate setting, coupled with other principal technology designed to streamline process and daily operations, Magnuson Worldwide helps to unleash potential and meet ambitions within the highly competitive hospitality industry.

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