citizenM Chooses Duetto as its Revenue Strategy Partner

Amsterdam -- Duetto, hospitality's only Revenue Strategy Platform, announced today that it is implementing its GameChanger and ScoreBoard cloud applications for citizenM, bringing new insights on pricing and demand to a dozen citizenM properties in Europe and North America. citizenM becomes the first company to take advantage of the new integration between Duetto's Revenue Strategy Platform and Amadeus' Cloud Property Management.

"citizenM Hotels is one of the world's most innovative hospitality brands, and Duetto is aligned with this company not only in its embrace of a new approach to Revenue Strategy, but also in sharing plans for growth throughout the world," said Marco Benvenuti, Co-Founder and Chief Marketing and Strategy Officer of San Francisco-based Duetto. "True cloud technology provides hoteliers the ability to deploy new features quickly, reduce IT costs and scale for the future. We are thrilled to work with a forward-thinking company like citizenM and to bring it the flexibility necessary to fully optimize revenue and manage distribution complexity."

By adopting Open Pricing, the core element of Duetto's GameChanger application, citizenM will be able to yield rates independently across all channels, segments and room types in real time, drawing on web shopping regrets and denials data to better measure price sensitivity.

ScoreBoard, the intelligent-reporting application, will enable the brand to compile and centralize up-to-the-minute reports on performance data and forecasts, display custom reports in minutes, and deliver big-picture insights across the entire company with one click.

"We have created a new experience for a new type of traveler, and that has led us to fashion a new kind of hotel company," said Michael Levie, Chief Operations Officer for citizenM. "This means we are pioneers in guest experience as well as adopting innovative solutions that bring success to our people, and profitability to our business. With its Open Pricing philosophy and multitenant cloud technology, Duetto was the ideal choice for citizenM as we look for innovative partners that can grow with us."

About citizenM

citizenM was founded by Rattan Chadha, the founder and former CEO of the fashion brand Mexx. citizenM opened its first hotel at Schiphol Airport in 2008, followed by Amsterdam City in 2009, citizenM Glasgow in 2010 and citizenM London Bankside in 2012. Rotterdam, New York and Paris opened in 2014. 2016 saw two openings in London while citizenM opened its second and third hotel in Paris, in La Defense and Gare de Lyon in summer 2017. The citizenM concept is based on offering "affordable luxury for the people."

citizenM has a strategic plan of expansion that envisages its doubling in size within the next five years, focusing on Europe, Asia and North America. In Europe, the company will open hotels in Copenhagen and Zurich and is actively pursuing other opportunities in Rome, Milan, Munich and Stockholm. In North America, the group has now secured further locations in key cities such as Boston, San Francisco, Los Angeles and Seattle. In Asia, citizenM has just opened in Taipei later this year while locations are confirmed for Kuala Lumpur and Shanghai. citizenM primarily acts as owner-operator of its hotels, but is also open to consider joint ventures, leases and management agreements.

For more information, visit http://www.citizenm.com/

About Duetto

Duetto delivers a suite of SaaS cloud-native applications for hospitality businesses to optimize every booking opportunity for greater revenue impact. The unique combination of hospitality experience and technology leadership drives Duetto to look for innovative solutions to industry challenges. The software as a service platform allows hotels, casinos, and resorts to leverage real-time dynamic data sources and actionable insights into pricing and demand across the enterprise.

More than 6,000 hotel and casino resort properties in more than 60 countries have partnered to use Duetto's applications, which include GameChanger for pricing, ScoreBoard for intelligent reporting, and BlockBuster for contracted-business optimization.

Duetto was named the world's #1 revenue management system in 2022, 2023, and 2024 in the HotelTechAwards.

For more information, please visit https://www.duettocloud.com/.

Revenue Management Travel Technology Partnerships, Mergers & Acquisitions