Inn Style partners with SiteMinder to push hotelier distribution needs to “the front of the queue”

One of the UK's fastest-growing hotel management system providers, Inn Style, has partnered with SiteMinder to provide more than one thousand hotels access to best-in-class distribution from the global hotel industry's leading cloud platform.

The partnership complements Inn Style's direct connections with OTAs, to provide faster speed-to-market to its customers – typically B&Bs, restaurants with rooms, luxury inns and small independent hotels.

"Hotels increasingly want access to more channels for wider exposure of their brand, particularly the larger independents that Inn Style has begun to attract. These hotels are aware of the exciting, new channels on offer, and know SiteMinder likely provides them already – or is at the front of the queue building that connection," says Adrian Melrose, CEO and Co-Founder at Inn Style.

"Like other hotel tech providers, we could build connections to more distribution channels, ourselves – or we could partner with the leading online distribution platform to provide that mature offering for us. We opted for the latter and are very excited to have this partnership with SiteMinder."

The five-star Lodge on the Loch Spa Retreat in Aberdeenshire, Scotland, is the first hotel to integrate their Inn Style property management system (PMS) with SiteMinder's platform. The property is one of hundreds that use 'Inn Style Pro' – a version for larger accommodation providers that require a more sophisticated hotel management and distribution strategy.

For the Lodge on the Loch Spa Retreat's proprietor, Derek McCulloch, the seamless, integrated setup also means no overbookings and an opportunity to maximise revenue.

Mr McCulloch says, "Inn Style Pro is a great solution for my hotel. Inn Style's PMS gives me all the information I need to run my business effectively, whilst SiteMinder allows me to push rates and availability to more than 350 booking sites, ensuring maximum visibility. Distribution is simple to manage and, unlike other systems, there are no hidden fees on top of OTA bookings."

SiteMinder's director of partnerships for EMEA and the Americas, Mike Kantor, says, "Inn Style has proven there is a desire amongst hoteliers to compete more effectively, through automation and diversified distribution. Their growth rate over the past few years is testament to that and we couldn't be more delighted to partner with them to bring this offering to the UK's hoteliers."

About SiteMinder

As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.

SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 27,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.

For more information, visit www.siteminder.com.

About Inn Style

Inn Style is an accommodation owner's best friend. Think of it as an online diary, booking system, and payment processing machine rolled into one simple-to-use tool. There's no software to install, an accommodation owner simply goes to innstyle.co.uk and starts their free trial. They'll be guided through the setup process – adding rooms (or cottages, caravans and tents), prices and any rules (such as minimum stays).

Inn Style lets the user embed a beautiful, mobile-friendly calendar onto their website, so potential guests can see availability and book online instantly. Availability will be updated in real-time, so they will never have to worry about a double booking again. What's more, Inn Style can handle all credit and debit card payments safely and securely – without any clunky card terminals or expensive, lengthy contracts.

For more information, visit innstyle.co.uk/pro.

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