Selected from more than 5,000 entries, Travel Tripper won a silver award in the category of Innovative & Experimental Marketing for their search advertising campaigns for Row NYC, a 28-story independent hotel located in the heart of Times Square. Integral to the success of the campaign was the innovative integration of booking engine data into the ad campaign itself, ultimately resulting in a 200% increase in ROI and a lowering of acquisition costs by 41%.
"We're extremely proud of the results we've seen with Travel Tripper," said Kunal Patel, Director of Revenue Management at Highgate Hotels. "They've consistently met the marketing challenges faced by hotels today with innovative ideas and solutions unlike any other agency we've worked with before."
"The creativity and quality of this season's entries raised the bar once again. As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of Web creativity across the world." said Derek Howard, the director of the AIVA. "On behalf of the over 750 members of The Academy of Interactive and Visual Arts, we applaud the talents and dedication our winners showcased and commend all of this year's entrants for their commitment to furthering the quality of the content we view online."
About Travel Tripper
Travel Tripper is a hospitality tech provider and strategic digital partner helping hotels worldwide to increase direct bookings and maximize revenue. Known in the industry for its constant innovation and exceptional expertise, Travel Tripper provides a comprehensive suite of solutions that empowers hotels from search to stay, including central reservation systems and multi-channel distribution, booking engine, website development, and digital marketing management. For more information, visit www.traveltripper.com.
The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award-winning websites, web video and online marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit www.aiva.org for a full member list and additional information. For more information about the W³ Awards, please visit www.w3award.com.
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