Lake Lawn Resort Selects Solution Suite from Rainmaker to Increase Profitability and Outperform the Competition

ALPHARETTA, GA. -- The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, today announced that Lake Lawn Resort in Delavan, Wis., has selected a comprehensive solution suite, including guestrev®, grouprev®, revcaster® and revintel®, to optimize hotel revenue and drive competitive advantage at the 271-room property. The agreement expands Rainmaker's footprint in the upscale hotel and resort market.

Lake Lawn Resort, located less than 90 minutes from Chicago, is a popular destination for couples, families, wedding parties, and business groups. The property's management team wanted a comprehensive revenue optimization suite that not only would allow them to analyze total guest value and gain an edge on the competition but also would interface with other software systems the hotel uses, including solutions from Springer-Miller Systems and Amadeus. In addition, they wanted a cloud-based suite that would offer predictable IT costs and provide an accelerated return on investment. After a thorough review, they selected the Rainmaker solutions based on features, functionality, and ease of implementation.

"This is our first automated revenue management system purchase, so we had a lengthy list of items on our wish list," said Jacob Davis, director of resort revenue at Lake Lawn Resort. "We talked with several other vendors, but none of their systems had the 'wow factor' of the Rainmaker suite. Already, guestrev has helped us with pricing recommendations, while revintel has helped with forecasting and budgeting. We're doing better than ever in terms of both occupancy and RevPAR, and we look forward to seeing what the future holds as we continue to use the Rainmaker platform to build our business."

Lake Lawn Resort has implemented the following revenue and profit optimization solutions from Rainmaker:

• guestrev, an intuitive and easy-to-use revenue management solution that analyzes total guest value across a hotel or casino property to forecast and price rooms;
• grouprev, an innovative group pricing solution that streamlines the process of responding to group RFPs by analyzing historical data, future demand and price sensitivity to recommend the best pricing for group business;
• revcaster, a powerful rate shopping tool that gives hoteliers access to real-time actionable market data, so that rates can be set against the competitive landscape; and
• revintel, an intuitive business intelligence solution that improves day-to-day revenue management by mining various data sets and providing deep insights at a granular level.

"Lake Lawn Resort's selection of our solution suite is an endorsement of our ability to meet the unique needs of the upscale hotel and resort market," said Tammy Farley, president of The Rainmaker Group. "The combined power of the guestrev, grouprev, revcaster and revintel solutions not only drives guest bookings but also helps hotels increase profitability and outperform the competition. We're excited to welcome Lake Lawn Resort to the Rainmaker family, and we're confident our revenue and profit optimization suite will be a driving force in taking the property to the next level."

Situated on 250 acres along Delavan Lake's picturesque shoreline, Lake Lawn Resort is the ultimate destination for year-round getaways. The property includes 271 guest rooms, three restaurants, three pools, a fitness center, a marina, a full-service spa, and more than 32,000 square feet of meeting space. The resort is also home to the championship Majestic Oaks Golf Course, one of the Midwest's premier golf destinations.

About Rainmaker

The Rainmaker Group, a Cendyn company, is the premier provider of revenue and profit optimization solutions to the hospitality industry. Rainmaker's intelligent profit platform helps hotels, resorts and casinos optimize revenue, drive increased profitability, save valuable time & outperform competitors. As part of Cendyn, Rainmaker offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. To learn more about Cendyn and its suite of hotel revenue management and profit optimization solutions, visit LetItRain.com or www.cendyn.com.

About Cendyn

Cendyn is the leading innovative cloud software and services provider for the hospitality industry. With a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms, Cendyn drives sales, marketing and revenue performance for tens of thousands of hotels across the globe. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With offices in Boca Raton, Atlanta, Boston, San Diego, London, Munich, Singapore, Sydney, Bangkok and Tokyo, Cendyn proudly serves clients in 143 countries, delivering over 1.5 billion data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit www.cendyn.com.

Property Technology Revenue Management