Artificial Intelligence, Blockchain, Voice, Machine Learning, And More on The Table This April

The event is perfectly positioned to address the all-important question currently on the minds of travel brands now: What technologies should they invest in to enhance their digital strategy and how? The summit will provide the perfect platform to ascertain the real tech strategy from the hype, to truly come to grips with the opportunities of these technologies for digital marketing campaigns; and to successfully engage and get closer to the customer.

We have so much to talk about, and have split the event into two dedicated tracks:

1. Tech Innovation Strategies: Mobile, Emerging Trends, and Travel Technology

Case studies to be discussed in this track include:

• A Choice Hotels Case Study: A Holistic Approach to Emerging Tech & Enhancing the Physical Experience with the Right Digital Technology
• A Marriott
  Case study: The Power of Mobile to Drive Interaction and Develop Unique Digital Experiences to Stay Top of Mind and Engage with Your Customer
• Blockchain Demystified: How Can It Be Applied in Travel and How Will It Change Your Business?
• Leveraging Data Driven Insights & Technology: Keep Up with The Shifts in Customer Behaviour to Deliver Relevant and Personalized Products

1. Marketing Strategies: Content Marketing, Social media and Data

Case studies to be discussed include :

• Hilton Case Study: Brand Building in the Digital Age: The Role of Storytelling in Today's Customer Journey
• Cathay Pacific Case Study: Incorporating Virtual Content and Mobile Video into Cathay Pacific Airways' Marketing Strategy
• Air Canada Vacations Case Study: An Air Canada Vacations Case Study: Keep Your Customers Clicking by Delivering Smarter, Personalized, More Dynamic Content
• Melia Hotels International Case Study: Redefine and Rebuild Your Social Media and Digital Strategy Using Data, Personalization & Hyper-Segmentation

Click here to see the full agenda and the confirmed speaker line up

Here is a snapshot of experts taking the stage in San Francisco in 2017!

• Amy Ziegenfuss, VP – Global Marketing Focused Brands, Hilton
• Tim Goodwin, Chief Technology Officer, Vacasa
• Sam MacDonnell, Chief Technology Officer, HotelTonight
• Todd Henrich, SVP – Corporate Development, Priceline Group
• Robecta Ma, VP – Marketing, Cathay Pacific Airways
• Angel Llull Mancas, Senior Director – North America, Booking.com
• Amir Amidi, Managing Partner – Travel & Hospitality Center of Innovation, Plug and Play Tech Center
• Reda Berrehili, Chief Technology Officer, OneFineStay
• Dan Christian, Chief Digital Officer, The Travel Corporation
• Pedro Renaud Anderson, Founder, Winding Tree
• Will Farnan, Client Partner – Travel Suppliers, Facebook

Will your digital strategy stack up in 2018 and beyond? Click here to learn more and don't miss your chance to be a part of the West Coast's largest digital travel event!

Contact the team directly at – [email protected]

About Reuters Events

Reuters Events is a community where the world’s top online travel brands – from hotels to airlines, online travel agents, cruise, car hire firms and more – come to meet to drive forward growth and innovation in the industry.

We know that working in the turbulent online travel industry is as exciting as it is challenging. In this constantly evolving market place, we appreciate that keeping up with the pace of change can be tough, not to mention time consuming. You need the right information, contacts and strategic insight to succeed.

Established in 1997, by Tim Gunstone, we offer a diverse product portfolio including industry analysis, insights, research, webinars, reports and conferences to suit the needs of our clients.

Our clients read as a who’s who of online travel. From major hotel brands to new startups, we help our 80,000 strong customer base make better decisions, build better brands, close the most lucrative deals and ultimately sell more of their product. After all, increasing travel brand profit margins in the cutthroat travel industry is the name of the game!

No other online travel intelligence provider has been charting the growth of online travel as long as we have. We were here at the inception of online travel and we know the industry inside out. What’s more, we’re a small, friendly team. Forget impersonal hierarchies, we like to get to know our customers and work towards their exact needs.

Property Technology Travel Technology Mobile Marketing Social Media Digital Marketing Innovation Chatbots, Robotics & AI