Modern tourism industry promotion is based to a great part on analyzing available data about potential travelers and customers. The private data stored by Facebook naturally are quite attractive to many companies.
Cambridge Analytics was presented at ITB as an intelligence service provider for tourism industry, having prominent clients already, like a first-class airline and several high-end hotel chains. Their data manager, Alexander Tayler, explained that the old advertising methods were dying, replaced now by the creation of customer profiles, which allows the product to be divided into segments based on the travelers' preferences.
The director of the company is Alexander Nix, the man that negotiated with the people in charge of Donald Trump's campaign to encourage and manipulate the votes towards the republican candidate. The private data of about 50 million people came from Facebook, the website were the information was obtained.
Information Technology Safety & Security Leisure Travel Big Data
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