The Set Hotels looks to the future and implements world’s leading hotel CRM platform, Cendyn eInsight, across their hotel group

Visit us at HITEC booth 2140
10 April 2018


The Set Hotels, known for their modern take on grand luxury, is leading the trend for hoteliers across Europe with their decision to partner with Cendyn, the leading hotel CRM platform.

Headquartered in London, ultra-luxury hotel group The Set owns and operates three iconic properties in Europe: Hotel Café Royal in London, Conservatorium in Amsterdam and Hotel Lutetia in Paris. With a unique, grand take on each property, The Set prides themselves as a group of hotels that puts the modern guests' needs and expectations at the heart of what they do.

Martijn van Eijk, Director of Guest Loyalty & Retention commented, "We're extremely excited to be embarking on this partnership with Cendyn. As one of the most important aspects of what we do, we are looking at multiple ways in which we can leverage the data we have to help drive loyalty and guest retention, whilst ensuring it is managed and utilized in a secure and compliant way. In order for us to use this data in the right way and provide the best possible experience for all our guests, we need an engine to help power that, and that engine is Cendyn."

Cendyn will implement a guest intelligence solution utilizing data collected from multiple sources, to provide a true, single source of truth for each guest. This visibility and accessibility will enable each property to gain a clear understanding of their guest history and preferences in real time. It will also keep their guests at the forefront of what they do and allow them to concentrate on providing exceptional service for every guest.

"We are honored to be partnering with The Set. We are always delighted to see hoteliers looking to the future and embracing technology that will enable them to drive success for years to come" said Charles Deyo, President & CEO, Cendyn. "Using data to pave the way for how they engage with their guests will revolutionize their approach and enable them to provide the experiences that the modern-day guest now expects. As a testament to their plans, our partnership will drive loyalty and brand recognition with every guest, no matter which channel they book through."

Transparency and collaboration are at the core of how the team at The Set operates. With the decision to embark with CRM, they have allocated a team of CRM Discovery Experts who sit within each property. They are departmental experts who collaborate and share ongoing updates across the team to ensure a seamless implementation and ongoing commitment to their new approach at driving guest loyalty and retention.

About The Set Hotels

Founded in 2011, The Set hotels is a collection of modern grand hotels of our time. Located in distinguished addresses in the most vibrant cities across the world, the collection currently comprises Hotel Cafe Royal in London, Conservatorium in Amsterdam and Lutetia in Paris (opening spring 2018). The Set transforms heritage properties into dynamic, diverse hotels offering luxurious contemporary experiences created to engage and inspire guests and leave them with the desire to return. A stay at one of The Set hotels is always 'beautifully composed'.

About Cendyn

Cendyn is the leading innovative cloud software and services provider for the hospitality industry. With a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms, Cendyn drives sales, marketing and revenue performance for tens of thousands of hotels across the globe. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With offices in Boca Raton, Atlanta, Boston, San Diego, London, Munich, Singapore, Sydney, Bangkok and Tokyo, Cendyn proudly serves clients in 143 countries, delivering over 1.5 billion data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit

Return to overview


980 N. Federal Highway, Suite 200
Boca Raton, FL 33432
United States
Phone: 1-800-760-8152

Michael Bennett

SVP - Global Marketing
Phone: 561.419.2286