How to use hotel automation while retaining unique and personal?

Automation in the hotel industry is becoming more common every day: check-in via smartphones, robots that communicate with your guests via Facebook, an app to pre-order your diner... It's where we're heading and not everybody is thrilled to incorporate automation in their business. Many hoteliers are a little scared of automatization as the focus shifts from guests to technology - from unique to standard. But… is this really true?

No. Not if you do it correctly. RoomRaccoon's hotel automation software lets you keep that personal touch, superior service and unique identity. See for yourself and click below to have a free and personalised demo.

Retain that personal touch

It's a fact that check-in apps and chatbots are less personal than a friendly-face behind the reception desk that answers all your questions, but you can still retain that personal touch while automating processes.

Actually, by use of hotel software, it might be easier to be personal because hotel automation software lets you keep track of your guest preferences: was mister Sparrow allergic to nuts? You know it. Did you offer a special price because you felt sad? You remember it. You want to tell him this via e-mail? You send him an automatized e-mail upon arrival.

Superior services stay

Superior services are still available when you automate. As a matter of fact, it's even more easy to do so. Superior services include a warm welcome at the reception-desk, fast check-in and check-out and, of course, personalization. We've already established that personalisation is effortless by use of automation. So, let's move on!

A warm welcome should be done by your host who is genuine and intuitive. And what makes a warmer welcome than a host who has tons of time on his hands because of automation? He's able to tell you a story about his property and give information about the neighbourhood. Of course, checking-in goes faster by automation as well because you have all the information you need. And you're able to see if it's possible to offer him a late-check-out or another room. Also, giving special discounts is not a problem anymore: were you a little late with breakfast? Offer him a 10% discount to make it up.

Be unique and special

Offering special packages to your guests is a way to differentiate yourself from other hotels, B&B's and accommodation-providers. Those unique packages can be placed on your booking engine-page to drive more bookings.

Special packages let you be unique but, besides this, your presence should be unique as well. You can do this by designing your own booking-engine page: customize it with pictures and colours as you seem fit.

We don't have to be afraid of hotel automation, we should merely focus on its benefits (more time, more guest experience and more revenue). So, don't be afraid of automation: let it work for you!

Chatbots, Robotics & AI