Nor1 and FirstView Announce Strategic Partnership Focused on Converting 3D, Virtual Reality and 360° Hotel Content into Revenue

Silicon Valley, CA – Nor1, the leader in hospitality merchandising technology and FirstView, a VR & 360° content production studio are partnering to provide the hospitality industry with a perfect blend of room category and property-based rich content that highlights value and experience, with intelligent pricing and merchandising offers.

Nor1 will embed FirstView's 3D Tours and Virtual Reality experiences with the goal of increasing the hotel guest's ability to quickly appreciate the value of every intelligently generated offer. All Nor1 products, including eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™ and eReach™ now have the ability to leverage this high quality immersive content.

"The future of hotel merchandising, especially for room categories, will rely on generating intelligent offers that quickly drive guest engagement and interest," said Jason G. Bryant, Nor1's Founder and CEO. "We are excited to partner with FirstView and to jointly create offers that are personalized based on product, price and also the presentation layer. Different types of guests are driven by different types of media, some it's still photography others 3D walk-through tours and others animated views."

"The type of content travelers expect is changing. Our partnership with Nor1 allows Hotel clients the ability to easily and efficiently create, manage and leverage 3D, 360°, and VR content and immediately drive revenue and guest satisfaction," stated Antonio Batanero, FirstView's Co-Founder and CEO. "The early results on this approach are compelling, 4.5X more time spent on the hotel's website with a 128% Increase in web conversion on guest transactions."

For more information about how your hotel can leverage 3D Tours and VR experiences to increase merchandising revenue and guest engagement, please visit www.nor1.com/VirtualReality.

About Nor1, Inc.

Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, with offices in Las Vegas, Germany, Spain, Mexico, Singapore and India, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide, such as Hilton, IHG, Radisson Hotel Group, Accor, and Wyndham.

Nor1's patented, dynamic decisions intelligence engine PRiME^® powers Nor1's Pricing & Merchandising Intelligence Platform, which includes its signature eStandby Upgrade^®, eXpress Upgrade™, CheckIn Merchandising™, eReach™, and eDirect™ products.

Nor1 is creating the fusion between technology and guest experience. This combination of expertise and skill has set Nor1 apart as a leader in hospitality upgrade, upsell, and merchandising technology and continues to attract distinguished investors, such as Concur Technologies, Goldman Sachs, and Accel Partners.

For more information, please contact [email protected] or visit www.nor1.com.

About FirstView

FirstView is a diverse group of hoteliers, digital media specialists, producers, and media managers providing a completely new form of immersive 3D & VR media that invites hotel guests to explore a hotel as if they were really there. They create interactive experiences that not only engage hotel guests by bringing hotels to life but increase revenue and guest satisfaction as well. For more information, please visit www.firstview.us.

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