Seeker - Le Club AccorHotels unveils its latest innovation

What if we could know all your desires? Anticipate your every need? This month, the Le Club AccorHotels loyalty programme made all this possible by launching Seeker, a revolutionary tool that measures biometric reactions and behavioral analysis to detect travel preferences.

Le Club AccorHotels is celebrating an exceptional 2018! After winning 6 awards at the 2018 Freddie Awards and announcing the integration of onefinestay, Rixos, Raffles, Fairmont and Swissôtel into Le Club AccorHotels, the programme unveils its latest innovation.

In partnership with Toronto-based agency Cossette and The Mill NY / Chicago, Le Club AccorHotels developed Seeker, a groundbreaking assessment of affinity that measures biometric reactions and behavioral analysis of travelers. The goal: to unlock and gain deeper insights into what guests truly want and need in a travel experience.

Seeker, a better understanding of our guests

Le Club AccorHotels kicked off the Seeker Project with an in-person installation which immersed a select group of thought leaders, influencers and media in a completely interactive sensory experience measuring behavioural activity as well as biometric responses: EEG, heart rate, galvanic skin response, and brain activity against multi-sensory stimuli. The result: a colorful psychograph and personality profile revealing deeper insights into their conscious and subconscious affinities.

Starting today, travelers worldwide can discover their true travel desires online at SeekerProject.com. The digital platform brings the Seeker experience to life via a timed sorter test inspired by the Harvard Bias Test and heart rate monitoring by desktop web cam. Based on the findings, participants receive a customized psychograph and travel profile, and are advised on destinations that perfectly match their travel preferences. So, Brazil or Ireland?

About Accor, a world-leading hospitality group

Accor is a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor's unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 260,000 team members worldwide. Members benefit from the company's comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.

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