In this first stage, after consent from users, Meliá Hotels International will use the WhatsApp Business solution to send useful information to customers such as their booking confirmation number, hotel location or contact telephone number. The company expects this to be a lever for improving customer experiences and their relationship with the brand. "Nowadays, customers want to connect quickly and easily with businesses in the same way they chat with friends and family. Our customer experience strategy requires us to be present in all the channels where they expect to find us, and WhatsApp is definitely one of them. This solution also allows us to get closer to customers and drive innovation in the industry, two of the fundamental values of our company," says Gabriel Escarrer, Vice President and CEO of Meliá Hotels International.
WhatsApp is a simple, reliable and private way to talk with anyone in the world. More than 1,5 billion people in over 180 countries use WhatsApp to stay in touch with friends, family and businesses anytime, anywhere. WhatsApp Business helps companies and customers to connect quickly and easily, providing a new opportunity to better manage conversations with customers.