Meliá To Be One Of The First Participants Worldwide To Adopt WhatsApp Business For Larger Companies

In line with its digital strategy, the company aims to provide a better customer service delivery

14 August 2018
Logo 'Sol Melia Hotels'

Meliá Hotels International, the leading hotel company in Spain, is a global market-leader in the digitalization of the hotel industry with a strong focus on innovation to drive enhancements to the customer experience. The company has now added WhatsApp to its technological ecosystem after becoming one of the first participants worldwide to start using the WhatsApp Business solution for larger business, which allows companies to improve the digital customer relationship model.

In this first stage, after consent from users, Meliá Hotels International will use the WhatsApp Business solution to send useful information to customers such as their booking confirmation number, hotel location or contact telephone number. The company expects this to be a lever for improving customer experiences and their relationship with the brand. "Nowadays, customers want to connect quickly and easily with businesses in the same way they chat with friends and family. Our customer experience strategy requires us to be present in all the channels where they expect to find us, and WhatsApp is definitely one of them. This solution also allows us to get closer to customers and drive innovation in the industry, two of the fundamental values of our company," says Gabriel Escarrer, Vice President and CEO of Meliá Hotels International.

WhatsApp is a simple, reliable and private way to talk with anyone in the world. More than 1,5 billion people in over 180 countries use WhatsApp to stay in touch with friends, family and businesses anytime, anywhere. WhatsApp Business helps companies and customers to connect quickly and easily, providing a new opportunity to better manage conversations with customers.

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Meliá Hotels International

Gremio Toneleros, 24. Polígono Industrial Son Castelló
Palma de Mallorca, 07009
Spain
Phone: +34 971 22 44 00
Fax: +34 971 22 44 08
www.melia.com