Over 30% of hotel website revenues come as a direct result of SEO, and technical SEO plays a major role in influencing Google and the other search engines to rank your hotel website higher in search engine results pages (SERPs), which results in qualified website visitors and bookings.
Good technical SEO on the hotel website sends Google multiple "signals" used by the Google search algorithm Hummingbird to determine how to rank your website pages in response to various searches and directly affects the PageRank score of the webpage. For example, if a webpage is determined to be mobile-friendly, this is a signal that is registered by the Googlebot and used in determining the page ranking.
Google has frequently stated that it is using more than 200 major ranking "signals" with many thousands of sub-signals and variations. The following three categories are well within hoteliers' control, and if the hotel website is optimized to communicate these signals to the search engines, will achieve higher ranking in SERPs and reward the property with significant organic revenues.
NOW AVAILABLE FOR DOWNLOAD: TECHNICAL SEO ON THE HOTEL WEBSITE EBOOK
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NextGuest (formerly HEBS Digital)
One Penn Plaza 48th Fl
New York, NY 10119
Founder & Director at NextGuest Digital. Recognized as a thought leader in digital marketing strategies in hospitality, Max is a frequent guest speaker at industry events and conferences. His expertise is sought after by a diverse client portfolio of top tier hotel brands, luxury and boutique hotel chains, hotel management companies, resort and casino companies, franchisees and independents, as well as major Wall Street investment banks and financial institutions. Under Max's leadership, HeBS Digital has pioneered many of the best practices in hotel digital marketing and direct online channel distribution, and has won many prestigious awards for its groundbreaking website design, technology, and digital marketing campaigns. Max received the HSMAI "Top 25 Most Extraordinary Minds in Sales and Marketing" honor for 2008. He has an MS in Economics of International Tourism and an MBA with Beta Gamma Sigma honors from Fordham University in New York.
Brand Marketing Manager
Phone: +1 212 752 9425