AVP Revenue Management and Distribution at Dusit International, Chatchai Pongprapat said, "As a portfolio of international hotels we are spread across multiple countries and attract guests from domestic and foreign markets. It is critical for us to understand how our guests find and book with us at every destination from different regions, otherwise, we risk losing out. Fornova Distribution Intelligence provides us with the scale and ability to continuously monitor from multiple Points-of-Sale and manage our diverse partner relationships more effectively."
Fornova Distribution Intelligence has been rolled out across Dusit International portfolio of 29 hotels. The hotels are using the platform to monitor how their inventory is being sold on multiple channels including Online Travel Agents (OTA) and Meta Search Engines (MSE) across all PoS. Fornova's patented visual web-analysis technology for extracting and aggregating information from websites provides hotels with screenshot evidence and actionable intelligence to make it easier to manage partner relationships. "It is always easier to manage relationships with contracted partners, but indirect and uncontracted partners are harder to deal with. Having clear data and screenshot evidence makes it easier for our hotels" added Chatchai.
CEO, Dori Stein, said, "We are delighted to welcome, one of Asia-Pacific's most innovative hospitality groups, Dusit International to the Fornova community. They are joining a growing movement among leading hotel chains that are recognising the opportunity to maximise revenue and profitability using distribution intelligence to improve how their inventory is sold across both direct and indirect channels. In a modern distribution landscape dominated by online channels, it is more important than ever to monitor daily and respond quickly adopting an Agile Distribution mindset."
Improving rate-parity, especially with contracted OTA partners is just the first step. Working closely with Fornova has created broader awareness within Dusit about all the factors that affect distribution health and, eventually, a hotel's ability to sell every room through the best channel, every time. This has paved the way for Dusit International to focus on bigger opportunities beyond just rate-parity.
"Meta Search is where the next big opportunity is. Fornova has been a great partner to work with, always listening and shaping their solution based on our feedback to meet our requirements. Now that we have greater oversight and stronger relationships with our direct partners, and better ability to manage uncontracted partners, we are in a stronger position to focus on the next phase of our ambitious growth targets to increase revenues and boost direct." said Chatchai.
Dusit International currently operates 27 properties worldwide and has over 50 confirmed projects in the pipeline in key destinations such as Bhutan, China, Indonesia, Kenya, Myanmar, Oman, Philippines, Qatar, Saudi Arabia, Singapore, Thailand, and UAE.
Find out more at www.dusit.com
Fornova's patented technology helps hoteliers maximise revenue and profit by continuously optimising their distribution mix across ALL channels - to sell every room through the best channel, every time.
Hotel distribution is evolving fast. Fornova's leading-edge technology delivers a comprehensive, constantly updated view across both direct and indirect distribution channels - giving hotels dynamic control of their entire distribution and e-commerce operations. And with intelligent insights and automation, hoteliers can get maximum profit on every room by optimising their distribution mix across ALL channels.
Founded in 2010, Fornova has over 100 employees with offices in London, New York, Israel and Amsterdam, providing market-leading distribution solutions for more than 15,000 hotels globally.
Find out more at www.fornova.com