The five-star hotel, part of 300-hectare PGA Catalunya Resort which also hosts Lavida Hotel and offers 39 rental properties, is popular with golfers keen on testing Spain's top course. The recent completion of the state-of-the-art football training facilities has seen leading European football clubs join the hotel's guest list.
"The golfing side of our business is well established as we're known as one of Europe's leading venues," said Pedro Sierra, revenue and reservations manager at PGA Catalunya Resort. "However, we experience variances in demand over the summer and winter months, so our goal is to become a leading leisure and trip destination for the entire year while maximising revenues during our quiet periods."
Along with expanding their guest offerings beyond golf, the luxurious hotelchose to implement IDeaS G3 RMS after conducting an extensive market review of local and international revenue management system providers.
Powered by SAS®, with nearly three decades of innovation in hospitality technology, IDeaS remains the global leader in revenue management and continues to provide solutions that equip clients with a clear view of their data, giving them greater control over their business performance.
"We are delighted to be involved in such an important time of Hotel Camiral's development," said Fabian Specht, EMEA managing director for IDeaS. "The decision to utilise IDeaS G3 RMS' advanced analytics will deliver a competitive advantage and allow them to grow their market share."