Following a £38 million investment by Definition Capital, the East London Hotel is now represented under the HO chain code on the GDS.
The hotel smartly combines local charm with stylish comfort and connectivity, offering bespoke, top of the range British-made mattresses, monsoon showers, super-fast Wi-Fi, large flat-screen TVs, USB points and online check-in. A casual restaurant featuring locally sourced, seasonal ingredients is open all day and serves a variety of menu items from breakfast bagels and lunch-time salads, to craft beers and evening cocktails.
Daniel Simmons, Chief Commercial Officer at HotelREZ Hotels & Resorts, said:
"We are delighted to welcome such a great property to our London portfolio. Bethnal Green and neighbouring Shoreditch have become increasingly popular with tech-savvy creatives, hipsters, and artists; especially after many tech companies and start-ups started to settle along the so-called "Silicon Roundabout". The East London Hotel is the perfect setting for both leisure and business travellers wanting to experience what this area has to offer."
On the hotel's doorstep an array of exciting offerings such as the restaurants and bars of Paradise Row, Columbia Road Flower Market, Spitalfields' Market and Victoria Park, await. The business and creative hubs of Liverpool Street and Shoreditch are just a mile away, and the centre of London can be reached in a mere 13 minutes by tube.
The East London Hotel opened this Monday, September 10th, and is now available to book under the HO chain code on the Global Distribution System (GDS) (Amadeus HO LONELH / Galileo HO 322799 / Sabre HO E8403/ Worldspan HO STNEL), online via the HotelREZ booking website and via the HotelREZ reservation call centre.
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HotelREZ Hotels & Resorts was founded in 2004 by Mark Lewis, an experienced hospitality industry professional and entrepreneur. Over the course of over a decade the company has grown to be one of the leading hotel representation companies dedicated to marketing and connecting independent properties with bookers worldwide. HotelREZ now provides distribution, revenue, sales consultancy and marketing services and support to more than 1,500 hotels, apartments and hotel groups in over 100 countries including private label GDS chain code solutions. HotelREZ Hotels & Resorts is a SAAS company. HotelREZ also incorporates the global World Rainbow hotels, the world's only GDS enabled LGBT global hotel consortia representing some 1200 hotels in 230 destinations across the globe.