On ITB Wednesday, as part of at the event program of the new Technology, Tours & Activities (TTA) segment, a session under the same heading - the TTA Forum - will be held for the first time at the eTravel Lab in Hall 7.1b. This will take a look at apps and technologies for the online tour operator market and also examine the sensitive area of transaction costs and margins. With the number of reservations via mobile devices rising all the time, industry experts will be highlighting how traditional booking platforms can secure their share of the existing market.
Applicants are also invited to suggest examples of best practices and topics for discussion at the Hospitality Tech Forum, which will take place at the eTravel Lab as well. Potential topics include the use of new technologies in the hotel room of the future, customer journey experiences, review and rating management strategies, and how digitalisation is affecting guests and employees.
The eTravel World is part of the ITB Berlin Convention and has established itself as an important think tank for innovative ideas on mobile solutions, travel technology, social media and digital marketing. During the show specialists will be meeting up with decision-makers and executives, media professionals and bloggers, start-ups and new media specialists from 85 countries. Overall, ITB Berlin expects around 11,000 visitors to attend the eTravel World next year.
Full details of the eTravel World's call for papers and a link to the application forms can be found at www.itb-berlin.com/etravel. Candidates have until 31 October 2018 to submit their ideas for topics.
ITB Berlin 2021 will be taking place from Wednesday, 10 to Sunday, 14 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World's Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 10 to Saturday, 13 March 2021. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom.