ALICE Announces the Appointment of Alissa Hendel as Senior Vice President for Strategic Partnership and Brands

ALICE, the hospitality industry's leading operations technology platform, is excited to announce Alissa Hendel has joined the company as SVP for Strategic Partnerships and Brands, reporting directly to ALICE's CEO, Justin Effron. She will be responsible for growing distribution of the ALICE platform to large enterprise accounts and partners.

"We are pleased to welcome Alissa to the ALICE family,"said Justin. "Alissa has a proven track record of partnering with leading hotel brands to drive strategic and operational value across the hospitality industry, and we're excited to leverage her industry knowledge and expertise at ALICE."

Alissa brings to ALICE over 12 years of experience at Sabre Hospitality Solutions where she served in various leadership roles, including VP Strategic Sales for North America and VP Business Development for Enterprise Accounts. Alissa was Sabre Hospitality's global sales leader for 5 consecutive years and brought various Sabre solutions to hoteliers including Four Seasons, Leading Hotels of the World, IHG, Loews, Club Quarters, Morgans, Dream, Trump, Denihan, among many others.

"I'm thrilled to be joining the dynamic team at ALICE. ALICE's platform revolutionizes a hotelier's ability to manage staff work and guest communication across all departments," said Alissa. "I'm excited to engage with world-class hotel brands and management companies to save them money and man hours."

Alissa graduated from Cornell University's School of Hotel Administration and currently sits on the Dean's Council of Young Alumni for the Hotel School. She also serves as the Regional Vice President for the Cornell Hotel Society where she provides strategic leadership to Alumni Chapter Presidents from New York, Boston, and Toronto.

About ALICE

ALICE is the leading all-in-one hospitality operations platform that enables hotel staff to do their most impactful work. Task management, real-time communication, and operational analytics reduce the complexity and chaos of hotel operations providing the transparency and flexibility needed to run efficiently. Founded in 2013, ALICE works with more than 2,500 hotels and tens of thousands of hotel staff across many of the world's leading brands, including Hilton Hotels & Resorts, Graduate Hotels, and Grupo Posadas. ALICE won 7 HotelTechAwards in 2022: winner of Best Concierge Software & Best Housekeeping Software; finalist for its Guest Messaging, Maintenance, and Staff Collaboration Tools; Top 10 People's Choice; and Top 10 Best Places to Work in Hotel Technology for the fifth straight year. https://www.aliceplatform.com/.

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