SV Hotel successfully introduces apaleo to power its new digital strategy

apaleo PMS replaces core system at SV Hotel’s own branded property, connecting its entire software stack

1 March 2019
apaleo GmbH

SV Hotel, a selection of 10 hotels throughout Germany and Switzerland (eight branded, two own branded), announced today that it has successfully introduced apaleo, the world's most open property management systems (PMS), at Amaris, one of its own branded hotels.

After working with inflexible, complicated, legacy property management systems, SV Hotel realized that it was time to adapt its digital strategy. The group's new approach was to find a leaner system that was easy to set up, easy to use, and would allow applications to connect seamlessly. Stay KooooK, SV Hotel's new extended stay brand, which will open its first two hotels in 2020, helped to spur on this change. With only one staff member on property, the concept required more automation, freeing up time so that the host could take care of guests. After evaluating many providers, SV Hotel began a pilot with apaleo based on its ease of use, flexibility, and, most importantly, shared vision for the future of hotel technology.

"Running a hotel is complicated enough. We didn't need technology to make it more complicated. apaleo takes technology headaches out of the equation. Our first pilot hotel, Hotel Amaris in Switzerland, was set up in a matter of days with pre-integrated systems like a CRM, channel manager and guest facing apps," said Kornell Otto, Director of Project Management of SV Hotel. "apaleo's future-facing system and team has allowed us to make our technology vision a reality."

apaleo's open platform and store full of pre-connected applications has provided the perfect environment for Hotel Amaris to connect applications like apaleo's Direct Connection and eZee for channel management, HotelAppz for CRM and Code2Order for all guest facing communication. It has also automated many of the tedious tasks at the hotel, including check-in and check-out, and night audits, freeing up countless hours of time for staff and improving the guest experience.

"We are excited to partner with SV Hotel as it transitions away from closed, legacy systems to open and nimble technology. SV Hotel shared apaleo's future-forward vision for hotel technology. From the beginning, apaleo has been built as an open platform that allows hotels to connect any and all innovative applications that they want to use," said Philip von Ditfurth, co-founder of apaleo.

"Since forming apaleo, our team has been clear in our vision of creating a core PMS and open platform that allows hotels to connect apps with ease. The company's fast growth and enthusiasm from hotels and hotel groups validates that our vision is the right way forward for hotel technology. Hoteliers looking to learn more should visit us at ITB in hall 10.1, stand 113 and can book a meeting here," said Uli Pillau, CEO and co-founder of apaleo.

About SV Hotel

SV Hotel is part of the SV Group, an innovative catering and hotel management group with three business segments: community catering, public catering, and hotel. The head office is in Dübendorf (CH) near Zurich. As a franchisee, SV Hotel operates the Marriott brands Courtyard, Residence Inn, Renaissance and Moxy in Switzerland and Germany. In addition, individual hotels in Bern (La Pergola) and Olten (Amaris) belong to the portfolio. Ten more hotel projects are currently being planned. These are Moxy Hotels in Bremen, Hamburg, Dusseldorf City, Lausanne and Bern, a Courtyard in Freiburg, the two brands Moxy and Residence Inn in Munich and an extended-stay hotel in Bern and Nuremberg. The openings will take place over the next three years. SV Hotel launches its own brand Stay KooooK for the first time with the Extended Stay Hotels in Bern and Nuremberg. It is aimed at the new generation of contemporary travelers looking for a convenient place to stay for longer stays at a fair price.,,

About apaleo

Hotels need the right technology and systems to manage all the complexities of their business. At the core of these systems is the property management system (PMS), which manages hotel inventory and reservations, rates, accounting, invoicing and payments, and more. Then there are all the additional systems like CRM, CRS, upselling, review monitoring, distribution and channel management, forecasting, business intelligence reporting, and so forth. Hoteliers rely on all these tools yet struggle because many of them don't integrate.

apaleo's PMS platform connects all these systems quickly and seamlessly. As the first PMS which is purely based on a fully open 2-way API, hotels can grant applications access to all the information stored in apaleo, as well as allow them to write back data to the PMS. apaleo's public API allows hoteliers to innovate without major risks, integration hassles, long wait times and hidden fees. Developers and software vendors can easily connect to apaleo, and hotels can even develop their own, custom apps with ease. Applications are housed in the apaleo Store, opening the possibilities for hotels to connect to pre-integrated, innovative apps - guest facing or staff facing - with one click. Learn more at

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