STAYERY powers its digital guest journey with apaleo at the core
New partnership with apaleo enables STAYERY to connect all systems for the ultimate guest experience
Berlin-based boutique apartment brand, STAYERY, announced today that it has selected apaleo, the world's most open property management systems (PMS), as the core heart of its technology stack for its ambitious expansion plans.
STAYERY caters to young professionals, which have their own unique set of expectations when traveling: a modern, recognizable brand, simple check-in, great value, and more. Architecture and design is crucial, but technology surely plays an important role on the operational side. The STAYERY team knew they needed a core system that could automate tasks to reduce wait times and connect seamlessly to other systems that the serviced apartment brand wants to use. After assessing the market, it became evident that apaleo was the one for the job. Its easy-to-use PMS, coupled with its completely open platform and store allowed STAYERY to fully automate check-in/check-out and connect applications like Hotelappz for CRM and guest communication, UP booking engine (IBE), a channel manager, and even its own, self-developed check-in terminal. All was set up and live in a matter of days.
"We had some concerns that getting our technology stack set up would be a hassle, but apaleo is so quick and easy to work with. In fact, we were able to do the setup of our first property almost entirely on our own with little support. We even plan to bring the coming properties live completely on our own," said Hannibal DuMont Schütte, Managing Director and founder of STAYERY. "apaleo is also the only provider that doesn't charge exorbitant set up and integration fees, saving us on costs which we can pass back to our guests vis-à-vis highly competitive room prices."
apaleo's quickly growing platform allows hotels and apartments to completely customize the way they set up their systems and applications to improve the digital guest journey for guest segments of all shapes and sizes, from Gen Z to Boomer and beyond.
"Hotels have struggled long enough with their PMSs - hidden fees, long wait times for set up and integrations, difficult to use systems…it shouldn't be such a headache," said Philip von Ditfurth, co-founder of apaleo. "We've really enjoyed watching STAYERY prepare to go live with a set of forward-facing technology that is sure to dazzle its guest segment. And the setup STAYERY chose is ideal for the upcoming rollout."
Founded in 2016, STAYERY operates boutique apartments throughout Germany. The STAYERY in Berlin-Friedrichshain with 85 apartments already received its first guests at the beginning of February. A further STAYERY with 126 apartments will open in autumn 2019 in Bielefeld directly at the main railway station. New openings are also planned in Cologne with 28 apartments and in Frankfurt-Sachsenhausen with 139 apartments.
Hotels need the right technology and systems to manage all the complexities of their business. At the core of these systems is the property management system (PMS), which manages hotel inventory and reservations, rates, accounting, invoicing and payments, and more. Then there are all the additional systems like CRM, CRS, upselling, review monitoring, distribution and channel management, forecasting, business intelligence reporting, and so forth. Hoteliers rely on all these tools yet struggle because many of them don't integrate.
apaleo's PMS platform connects all these systems quickly and seamlessly. As the first PMS which is purely based on a fully open 2-way API, hotels can grant applications access to all the information stored in apaleo, as well as allow them to write back data to the PMS. apaleo's public API allows hoteliers to innovate without major risks, integration hassles, long wait times and hidden fees. Developers and software vendors can easily connect to apaleo, and hotels can even develop their own, custom apps with ease. Applications are housed in the apaleo Store, opening the possibilities for hotels to connect to pre-integrated, innovative apps - guest facing or staff facing - with one click. Learn more at www.apaleo.com.
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