Independent hotels: An action plan to win the direct booking

By Max Starkov - Adjunct Professor NYU Tisch Center for Hospitality, Founder & Director at NextGuest Digital

4 June 2019
Starkov

Independent hoteliers must understand that digital marketing consists of three distinct, but interconnected and interdependent categories, writes HEBS Digital founder Max Starkov, focusing respectively on guest engagement, guest acquisition, and guest retention. Hoteliers have no choice but to be effective in all of these three categories.

Download document

Click here to view the full The HOTEL Yearbook Special Edition - Digital Marketing 2020.

Return to overview

NextGuest Digital (formerly HEBS Digital)

One Penn Plaza 48th Fl
New York, NY 10119
United States
Tollfree: 800-649-5076
Phone: 212-752-8186
www.nextguestdigital.com

Max Starkov

Founder & Director at NextGuest Digital. Recognized as a thought leader in digital marketing strategies in hospitality, Max is a frequent guest speaker at industry events and conferences. His expertise is sought after by a diverse client portfolio of top tier hotel brands, luxury and boutique hotel chains, hotel management companies, resort and casino companies, franchisees and independents, as well as major Wall Street investment banks and financial institutions. Under Max's leadership, HeBS Digital has pioneered many of the best practices in hotel digital marketing and direct online channel distribution, and has won many prestigious awards for its groundbreaking website design, technology, and digital marketing campaigns. Max received the HSMAI "Top 25 Most Extraordinary Minds in Sales and Marketing" honor for 2008. He has an MS in Economics of International Tourism and an MBA with Beta Gamma Sigma honors from Fordham University in New York.

Max Starkov

max@hebsdigital.com