Digital marketing & revenue management: Powerful partners in profitability

By Tammy Farley - President & Co-Founder, The Rainmaker Group

Visit us at HITEC booth 2407
12 June 2019

A hotel’s revenue optimization team and its digital marketing team my not always see eye to eye, writes Tammy Farley, President & Co-Founder of The Rainmaker Group. But they each play an indispensible – though complementary – role in successfully marketing the hotel. Here’s her analysis.

Download document

Click here to view the full The HOTEL Yearbook Special Edition - Digital Marketing 2020.

Return to overview

Rainmaker, a Cendyn Company

4550 North Point Parkway, Suite 400
Alpharetta, GA 30022
United States
Phone: 678.578.5700

Tammy Farley

Tammy Farley co-founded The Rainmaker Group in 1998. Rainmaker today is an industry-leading provider of proven revenue management and profit optimization systems to owners/operators in the hospitality, gaming/hospitality and multifamily housing industries. She devotes her time to increasing revenue and delivering greater profitability for clients. Tammy is a highly respected resource for innovative revenue management practices and project consulting. She has spearheaded successful revenue management implementations for nearly two decades and maintains close professional relationships with clients ranging from Omni Hotels and Resorts in the traditional hotel space to Caesars Entertainment in the gaming/hospitality industry. Tammy is a member of the HSMAI Americas Region Board of Directors and on the Board of Directors of Make-A-Wish® Georgia.