Introduced in 2018 as the industry's first new GRS in over 30 years, choiceEDGE supports 7,000 Choice hotels worldwide, connecting more than 200 million people to Choice Hotels' 570,000 hotel rooms, and handling more than $9 billion in transactions annually.
"choiceEDGE was the largest, most ambitious technology project in our company's history," said Brian Kirkland, chief technology officer, Choice Hotels. "Many travel companies have tried and failed to create their own systems, and choiceEDGE's successful rollout underscores our commitment to developing new technology in-house to meet guests' needs and help our franchisees succeed. We changed the paradigm and now have the industry's most advanced GRS and distribution platform - all with zero downtime for guests, hotel owners and partners during the transition, which is the ultimate measure of success."
Choice has been an industry leader in innovation over the course of its 80-year history. It was the first hotel company to offer online booking, roll out a global iPhone application, and launch a soft brand in the Ascend Hotel Collection. More recently, Choice introduced Virtual Pay and the Group Management Platform — both tools to help hotels capture corporate and group business. The company also pursues strategic relationships with best-in-class technology companies. It is in the process of migrating over 1,000 applications to Amazon Web Services, which will enhance its systems' performance, scalability, and reliability. Choice also became the first hotel company to work with Google to launch voice-enabled booking, in addition to enabling Book on Google, a tool that allows travelers to seamlessly search, select, and reserve hotel rooms at any of Choice's 12 hotel brands.
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest and most successful lodging franchisors in the world. With more than 7,000 hotels, representing nearly 570,000 rooms, in over 40 countries and territories as of March 31, 2019, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.
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