Garden of the Gods Resort and Club, a Luxury Health and Wellness destination, Becomes First Hotel in Colorado to Feature Plum’s In-Room Wine Amenity

Guests enjoy convenience and sophistication of wine by the glass, property elevates service levels, reduces costs and increases F&B sales

12 June 2019


Plum, the first wine by the glass technology revolutionizing the hospitality industry, today announced that they have added Colorado's breathtaking private resort and country club, Garden of the God Resort and Club to their growing list of luxury independent hotel clients.

The Garden of the Gods Resort and Club is a luxury wellness resort, private country club, Integrated Wellness Spa, and Wellness Lifestyle Community located in the Colorado Springs and Pikes Peak Region. By implementing Plum in all of their rooms and resort-owned cottages, guests staying at the unique property will be able to enjoy the convenience of in-room wine service on-demand. This elegant amenity houses two standard bottles of wine in refrigerated chambers, perfectly preserved for up to 90 days. The device scans each label to display a wealth of information about each wine, including the region of origin, varietal, stories behind various vintages and stimulating videos of vintners discussing their craft. The integrated technology automatically tracks and bills consumption, and alerts staff when inventory needs to be replenished. Plum provides an unparalleled in-room experience while driving top line F&B revenue and reducing labor costs. Compared to the allowances and high operational costs of minibars, Plum delivers increased revenue opportunities with capture rates of 30% versus the average 1% from most minibars.

"We are pleased to announce Garden of the Gods Resort and Club's partnership with Plum as the first hotel or resort in Colorado to offer this in-suite technology," said James Gibson, President and CEO of Garden of the Gods Resort and Club, Strata Integrated Wellness Spa, and Vermilion, the Wellness Lifestyle Community. "Plum is transforming and enhancing our guest experience by allowing patrons to enjoy wine by the glass, on-demand in the comfort of their guestroom. Additionally, Plum allows us to custom tailor wine offerings according to our individual guests' tastes."

Garden of the Gods Resort and Club is the recipient of AAAs Four-Diamond Award and has been voted top 10 best resorts in Colorado (Trips to Discover), top 10 most luxurious bathrooms in the southwest (USA Today), and top dreamy destinations with a view (Reader's Digest). Amenities include 56 luxury guest rooms, with six flexible 1 -3 bedroom cottages and fourteen flexible 1 -3 bedroom Casitas, 27-hole Kissing Camels Golf Course, 6 tennis courts, pro shops, Family Recreation Center, Strata Integrated Wellness Spa, Three Graces Pool Complex, with plenty of fine and casual dining options, and 12,000 square feet of event space.

"We're extremely proud to be welcomed into this one-of-a-kind resort," said David Koretz, Founder, and CEO of Plum. "Since many experts agree that wine has valuable health benefits, Plum is the ideal complement to Garden of the Gods' focus on distinctive offerings and amenities, and aligns perfectly with the resort's wellness initiatives."

Along with the Garden of the Gods Resort and Club, Plum has partnerships with leading independent hotels and chains, like the Four Seasons, Waldorf Astoria, Conrad, St. Regis, Ritz Carlton, Westin, Gemstone Collection and Woodside Flags.

To learn more, visit

About Plum

Plum reimagines every aspect of the wine by the glass experience. The world's first appliance that can serve a glass of wine just as the winemaker intended, Plum allows hoteliers to satisfy the moments that inspire guests to enjoy a glass of wine in the hotel's room product. Plum delivers an unforgettable experience — and profits — in extraordinary style, one glass at a time. To learn more visit

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Adam Hoydysh

Vice President of Hotel Sales at Plum
Phone: +1 917 558 4308