HFTP and Shiji Group to Unveil a Compelling Global Campaign at HITEC Dubai Focused on the Guest Experience

United Arab Emirates - Technology is rapidly changing the hospitality industry, but all technology must ultimately be focused on a simple aim: Enhancing the guest experience. Recent studies indicate that by 2020 customer experience will overtake price and product as the key brand differentiator 一 and forward-thinking hotels are taking notice.

That's why HFTP and Shiji Group have partnered together to introduce GX: Guest Experience Spotlight at the 2019 HITEC Dubai Opening Ceremony.

This campaign will highlight the world's most innovative and forward-thinking hotels pushing the boundaries of technology to reimagine the guest experience (GX). Candidates for this series will be carefully selected by an esteemed panel of the world's top hoteliers, entrepreneurs and technology experts. Candidates will range from high-touch luxury brands, to innovative lifestyle hotels, to the most high-tech properties on the planet.

Hotels featured in GX will receive global exposure on top hospitality media publications一 reaching an audience of hundreds of thousands of readers. They will also receive exposure on numerous social media outlets, the GX Spotlight website, and some of the hospitality industry's most celebrated events, including HFTP's HITEC Dubai.

To correspond with GX's debut at HITEC Dubai, the first feature will be a full-length article on TI'ME Hotels, an innovative and upscale bleisure brand based out of Dubai. Combining a passion for service with a keen eye for technological trends, TI'ME is redefining the guest experience for Dubai, the GCC, and the MENA region at large.

The TI'ME feature story and GX: Guest Experience Spotlight Campaign will go LIVE on November 12th! Be the first to explore the art of hospitality through technology at www.gxspotlight.com.

About Shiji Group

Shiji Group provides software solutions and services for the hospitality, food service, retail and entertainment industries, ranging from hotel management solutions, to food and beverage and retail systems, payment gateways, data management, online distribution and more. Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises 4,000 employees in 70+ subsidiaries and brands, serving over 60,000 hotels, 200,000 restaurants and 600,000 retail outlets. For more information, please visit, https://www.shijigroup.com.

About HFTP

Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with offices in the EU and Middle East. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry's pressing issues, and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. In addition, it oversees the hospitality-specific Pineapplesearch.com® and the Uniform System of Accounts for the Lodging Industry (USALI). For more information about HFTP, visit www.hftp.org. For the latest news, visit the HFTP News page at news.hftp.org and the HFTP Connect blog at blog.hftp.org.

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