IHG Is Changing How It Distributes Its Hotel Rates to Boost Direct Bookings

12 November 2019


IHG represents a broader industry trend in that it's getting tougher with online travel agencies and wholesalers in the West while becoming more experimental with online travel sellers in Asia, where it needs help to grow its sales. Its use of new technologies to try to keep its strategy coordinated and to boost revenue are eye-catching.

As online shopping options multiply, large hotel groups have scrambled to keep up. Hotel companies want to manage which discounts are seen in various sites and apps.

In the past year, IHG (InterContinental Hotels Group), for instance, brought in new hires, new software, and new processes to up its distribution game. (What's IHG? See our IHG explainer.)

IHG earlier this year hired Jamie Cole as its senior vice president of global channels. Cole previously ran digital marketing at Mandarin Oriental and worked at digital players Travelocity and Travelport.

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