Accor and HRS Sign Multi-Year Strategic Agreement

Companies Leveraging Best-in-Class Connectivity to Drive Ultimate Value for Business Travelers

15 November 2019
HRS

COLOGNE, GermanyHRS, the leading Global Hotel Solutions end-to-end technology provider in business travel, announced the signing of new multi-year agreement with Accor. The new contract represents a milestone for HRS and the prominent global hotel group, as HRS leads the effort to create a new model for corporate accommodation. Under terms of the agreement, HRS' growing roster of global corporate clients will make use of enhanced direct connect technology to access the most competitive rates and flexible terms from Accor properties across the spectrum of hotel categories.

Business travelers who are members of Accor's loyalty program, Le Club AccorHotels (which will be enhanced by the end of the year under the new name of ALL- Accor Live Limitless) also see value from this deal, as they can gain points and rewards when booking via HRS corporate channels.

HRS now works with more than 3,000 multi-national companies - including one-third of the Fortune 500 global list - on hotel procurement, transient, group and meeting bookings and innovative payment solutions.

In April, Forbes Travel Guide presented Accor brands with 51 awards across its portfolio, focused on Accor's four-and five-star properties in multiple countries. Accor, which has 4,900 hotels in 110 countries, is growing where business travel is on the rise: the brand has 1,153 new properties in its pipeline, 78 percent in emerging markets and more than half in the Asia/Pacific region.

"HRS has made tremendous strides in expanding its direct relationships with the multi-national and regional corporations Accor seeks to grow volume with," said Markus Keller, Senior Vice President of Global Sales for Accor. "Their data-driven mindset increasingly marries with our approach to working with corporations, and we're confident that this newly-defined level of engagement with HRS will help drive valuable business travelers to our hotels around the world."

"Accor's focus on adding quality four- and five-star properties in emerging markets only accentuates their leadership status, particularly in Asia/Pacific, Africa, Europe and South America," said Robert Hornman, Senior Vice President of HRS EMEA. "Beyond working more cohesively during the hotel sourcing process, we leverage our direct connect pipeline with Accor to drive more efficient sharing of Accor's rates, amenities and corporate-friendly contract terms to managed travel programs and business travelers."

About Accor

Accor is a world-leading augmented hospitality group offering unique experiences in 4,900 hotels and residences across 110 countries. The Group has been acquiring hospitality expertise for more than 50 years, resulting in an unrivaled portfolio of brands, from luxury to economy, supported by one of the most attractive loyalty programs in the world. Beyond accommodation, Accor enables new ways to live, work, and play, by blending food and beverage with nightlife, wellbeing, and co-working. It also offers digital solutions that maximize distribution, optimize hotel operations and enhance the customer experience.

Accor is deeply committed to sustainable value creation and plays an active role in giving back to planet and community via its Planet 21 - Acting Here program and the Accor Solidarity endowment fund, which gives disadvantaged groups access to employment through professional training.

Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit accor.com. Or become a fan and follow us on Twitter and Facebook.

About HRS

By creating Lodging as a Service, HRS is revolutionizing the accommodation category for corporations, hotels and business travelers worldwide. Leveraging its proprietary technology and consultant services, HRS provides global corporations with an integrated platform that facilitates savings, efficiencies and customer satisfaction. HRS technology and its 1,500 experts drive the hotel programs of more than one-third of Fortune 500 corporations. HRS solutions also deliver newfound efficiencies for hotels and event planners. HRS was founded in Cologne in 1972. More information at www.hrs.com/corporate.

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HRS - Hotel Reservation Service

Breslauer Platz 4
Cologne, 50668
Germany
Phone: +49 221 2077 600
Fax: +49 221 2077 666
www.hrs.de

Michael Brophy

Phone: +1 214 356 4326
michael.brophy@hrs.com