One of the most important factors in mapping out the perfect customer journey is your technology. You'll likely need to re-evaluate your systems to find ones that embrace digitization and make it possible to implement flexible processes that can easily be automated. Systems will need to work flawlessly together, with all data flowing. This allows, for example, email confirmations with all relevant information for the guest's stay to be automated. When this happens automatically, your staff save time because they don't need to manually find the details of each new reservation and reach out directly with relevant details. This also ensures that there are zero human errors. It is a lean, automated digital process.
This whitepaper from apaleo and CODE2ORDER explores how hotels can embrace the digital age, ways in which to automate the guest journey to increase loyalty, and practical use cases for implementing change. These tips and real-life case studies apply to every hotel, regardless of type, size, or location.
The whitepaper is free to download here.
Apaleo is the open property management platform for hotel and serviced apartment groups, empowering accommodation providers to create the ultimate digital experience for guests and staff. The API-first property management platform powers brands across more than 24 countries, disrupting the nature of hospitality software with the transition from single-vendor suites to best-of-breed technology. Customers include Numa, Limehome citizenM, Mollie's, Vagabond Club, Raus and more. For more information, visit apaleo.com.
CRM & Loyalty Travel Technology Digital Marketing Guest Experience
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