AHLA has made an indelible mark in the hospitality industry, serving more than 27,000 members, supporting millions of lodging employees, advocating on behalf of the American hospitality industry, and being named to a national list of "100 Associations That Will Save the World" in recognition of its response to the global pandemic. AHLA is a true force, and we are honored to be a part of it.
That's why today, Oracle Hospitality has become an AHLA Platinum Partner. We have been an avid supporter and Allied member of AHLA for many years and look forward to deepening this engagement as we collectively look towards an industry rebound and recovery.
As Oracle Hospitality's SVP and general manager, Alex Alt added: "AHLA is the premier organization of its type, known for its diverse and passionate membership of hotel brand CEOs, owners, and operators. As Oracle Hospitality continues to support the industry and accelerate recovery efforts, we look forward to working with AHLA to inform, inspire, and help the hospitality industry innovate on a much broader level."
"We appreciate Oracle's longstanding support of AHLA and the hospitality industry, and we are pleased to welcome them as a Platinum Partner. These are unprecedented times for hoteliers, and Alex's own experience with AHLA will be invaluable as we work together to support and serve our industry," said Chip Rogers, president and CEO of AHLA.
Through its expanded relationship with AHLA, Oracle Hospitality looks forward to enhancing its pioneering efforts to drive innovation and accelerate industry recovery. In recent months, Oracle Hospitality hosted Innovation Week, a digital event designed to transform the best ideas for hospitality solutions into reality and created the Oracle Hospitality Resource Center, which serves as a global information hub to help industry members with their recovery efforts. It also commissioned a major global study, A Data-Driven Look at Hospitality's Recovery, which surveyed hotel executives and consumers worldwide to gauge how their expectations and actions during the pandemic are shaping the new hospitality landscape.
In addition, Oracle Hospitality released the Technology Guide for a Touchless Guest Journey, a comprehensive playbook that converts the research findings into an actionable plan. It provides guidance for executing a contactless strategy, covering topics such as integration challenges, technology budgeting, and advice to differentiate offerings with emerging technology.
In a world of unpredictability, our commitment to your business success is certain.
Oracle Hospitality brings over 40 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. We provide hardware, software, and services that allow our customers to act on rich data insights that deliver personalized guest experiences, maximize profitability and encourage long-term loyalty. Our cloud-based, mobile-enabled solutions for property management, point-of-sale, distribution, and reporting and analytics lower IT costs and maximize business agility. Oracle Hospitality's OPERA is recognized globally as the leading property management platform and offers open APIs to serve as a platform for industry innovation. For more information about Oracle Hospitality, please visit www.oracle.com/Hospitality.
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