Knowingli Makes Market Research Easy and Affordable, Fuels Smart Strategies, Content, Marketing and Sales in a Changed World

New division of leading tech marketing firm Puzzle Partner offers integrated research, survey and content services for companies across all industries to grow their business with insights into customers, prospects, trends, and emerging market demands.

9 September 2020

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Puzzle Partner, a leading B2B technology marketing and PR agency, has launched Knowingli, a new division focused on helping brands bridge a gap the company sees in the market. Knowingli brings together integrated market research, custom surveys, sponsored reports, and content marketing services to make them fast, accessible, and affordable for companies and budgets of all sizes.

"Once the pandemic hit, we realized the world, and business had changed forever," explains Ivana Johnston, the company's co-founder. "What once worked, was not going to work anymore, and brands needed to adapt their approach to align with emerging consumer expectations, trends, and a new landscape. To get a finger on the pulse and be able to create meaningful, relevant content to fuel sales, we began to look for market research services that could serve our clients. We soon realized there was a gap in this space that we were uniquely positioned to fill because we could bring together an ecosystem of data-science, content, and PR to deliver quicker, more cost-effective turnkey options."

Knowingli has partnered with global gold standard data and technology providers used by companies like Google, Slack, Facebook, LinkedIn, Spotify, CDC, Sutter Health, Goldman Sachs, BMW, NBA, StubHub, Cirque du Soleil, Emirates, Hello Fresh, and eMarketer. With access to over 40,000 data points, 22 million panelists, across over 46 countries, the agency offers a complete suite of survey-led capabilities which allows them to create, collect, analyze, and deliver insights for:

  • Sponsored trends reports
  • Sales and pitch decks
  • Customer and user experience
  • Employee feedback
  • Product and concept testing
  • Marketing and brand measurement
  • Purchase journey and motivations
  • Event feedback
  • Opinion and pulse polls
  • Member communities

"When I was selling and marketing enterprise technology, I would have loved to have had timely insights and dedicated market research reports that could validate reasons why prospects should implement our systems," says Knowingli's co-founder Alan Young. "There has never been a more important time to launch this kind of service as so many companies try to find their path to recovery and the next normal. Market research is not just for large, established brands - if anything, it is even more crucial for start-ups and smaller companies. Whether it is data for pitch decks and sales collateral or customer feedback to drive innovation, market research is the most powerful way to define a brand as a thought leader, break through the clutter, and drive revenue."

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About Puzzle Partner

Puzzle Partner Ltd. is a boutique marketing agency focused exclusively on complex B2B initiatives for the travel and hospitality technology industry. We are experts at combining strategy and tactical execution in a way that doesn't just maximize a company's potential; it redefines it. By delivering influential content, marketing services, and public relations rooted in the skills of our team and tested through real-world experience, we help our clients gain visibility, raise their profile and ultimately increase their sales revenues. We incorporate a holistic blend of paid, earned and owned media, along with creative services, into an integrated communications strategy to drive brand awareness ahead of competitors and deliver impactful business results.

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Puzzle Partner Ltd.

157 Cumming Drive
Barrie, ON L4N 0C8
Phone: 1-705-718-5153

Ivana Johnston

Puzzle Partner