"Initially we were hesitant to try a virtual event, but based on the reputation of the BITAC Independent Virtual 2020 organizers, our relationship with the same, and the value proposition from past events we attended, we gave it a try — and we are so glad we did," MacRae said. "Although it was Hotel Interactive's first virtual event, it was extremely well organized and provided a good opportunity for one on one conversations in a live meeting setting with key decision makers. We will definitely be participating in more virtual BITACs."
Now that Maestro has had a successful experience engaging with online buyers interested in learning more the company's many PMS models, MacRae said she is especially eager for CYBER HITEC, the world's largest hospitality technology conference that will feature sessions led by industry peers and experts, and an unparalleled expo showcasing the latest industry products and services from hundreds of companies.
"The hospitality industry needs to keep abreast of technology more than ever, and events like the BITAC Virtual Series and CYBER HITEC will bring all of the top tier vendors to one central place for the market to peruse and evaluate more effectively as they enter their opening seasons and consider new ways to satisfy guests," she said. "These forums are ideal for identifying strong, flexible vendor partners such as Maestro that offer the latest innovations, provide free upgrades, support investment protection, and deliver a host of PMS deployment options to satisfy the diverse needs of operators. With such demand among travelers for contactless technologies today, these online events are critical and they are making it possible for us to bring our personalized and touchless mobile guest service tools to the market and showcase how operators can enhance the guest experience and deliver a safer stay."
"Hoteliers are a tenacious group and combining technology with hospitality to improve the guest experience (or tradeshow) is a testament to the tenacity and strength of our industry during these challenging times," MacRae said. "It's exciting to see. While there is nothing that can compare to an in-person event — they will not be replaced ― we must adjust to this temporary 'new normal' for now and forge ahead together."
Future Virtual BITAC events include BITAC Casino Connect Virtual 2020 held today; BITAC Symposium Connect Virtual 2020 will be held Oct. 6; and BITAC Operations Connect Virtual 2020 will be held Oct. 13.
Safety and security are top of mind for hotel operators and vendors alike as they strive to protect their staff amidst today's challenging and ever-changing travel landscape. At CYBER HITEC, MacRae said Maestro will be showcasing solutions that place safety at the core of hotel operations, via:
"Shows like BITAC Virtual 2020 and CYBER HITEC are designed to help hoteliers and vendors connect globally around topics of interest that will help them reopen their hotels more successfully and meet the changing demands of travelers," MacRae said. "These events will facilitate networking through virtual booths, live webinars and chatrooms to simulate the traditional conference or tradeshow experience. We are excited that our first virtual experience was so positive, and we look forward to connecting online with our customers and peers in the weeks and months ahead."
For more information on Maestro PMS, visit maestropms.com.
Maestro is the preferred cloud hosted and on-premise PMS solution for independent hotels, luxury resorts, conference centers, vacation rentals, and multi-property groups. Maestro's PCI certified and EMV ready enterprise system offers 20+ integrated modules on a single database including touchless and mobile apps to increase profitability, drive direct bookings, centralize operations, and enable operators to engage guests with a safe and personalized experience. For over 42 years Maestro's Diamond Plus Service has provided unparalleled 24/7 North American based support and education services to keep hospitality groups operational and productive. Click here for more information on Maestro. Click here to get your free PMS Buying guide.