OAG, the airline data behemoth, released a new study on the future of travel booking and the potential entry of outside tech leaders and new booking technologies into the travel market.
OAG asked more than 2,000 travelers which social and consumer platforms they would consider booking with, if offered the option. The big winner was Amazon, with 44 percent of travelers saying they would consider booking travel with the e-commerce giant. The next most viable alternative, based on the travelers surveyed, was Facebook, where just 14 percent of the population said they would be willing to book – 30 percent less than Amazon. Other social media platforms – including Pinterest, Twitter, Instagram and LinkedIn – did not fare as well.