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  • Next Event

    HITEC EUROPE 2019

    Hospitality Industry Technology Exposition & Conference

    April 10–11, 2019
    Palau de Congressos
    Palma, Mallorca - Spain

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    HITEC MINNEAPOLIS

    Hospitality Industry Technology Exposition & Conference

    Minneapolis Convention Center

    June 17-20, 2019

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Scenic Hotel Group adopts TravelClick's iHotelier Booking Engine 4.0

hotelmarketing.com 2 July 2018
Scenic Hotel Group, New Zealand’s largest locally owned hotel group, has adopted TravelClick’s award-winning iHotelier® Booking Engine 4.0, part of TravelClick’s Central Reservations System. Working with TravelClick, Scenic Hotel Group is able to maximize their site conversion rates by leveraging TravelClick iHotelier Booking Engine 4.0’s simple, intuitive and personalized guest experience. The iHotelier Booking Engine 4.0 is optimized across all devices and seamlessly guides guests through the booking process with interactive message displays and clear calls to action. Scenic Hotel Group is also able to further engage guests with targeted merchandising of add-on services and upgrades, as well as bring back potential guests, who may have abandoned the booking process, with inviting emails and personalized offers.
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Triptease statement on CMA online travel investigation

hotelmarketing.com 29 June 2018
Triptease welcomes the UK's Competition and Markets Authority’s decision to launch enforcement action against the largest third-party hotel booking sites.
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Sabre adding Booking.com hotel content

hotelmarketing.com 28 June 2018
Sabre is enabling agencies to access Booking.com listings via Sabre Content Services for Lodging, a technology solution that integrates hotel content from multiple sources into the GDS.
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FastBooking hit by data breach

hotelmarketing.com 28 June 2018
In emails sent out to affected hotels, Accor-owned FastBooking revealed the breach took place on June 14, when an attacker used a vulnerability in an application hosted on its server to install malware.
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Hotels, airlines and travel sites battle bot attacks

hotelmarketing.com 27 June 2018
Hotels, airlines, cruises and travel sites are under siege from crooks using using fake or stolen account details to try to access accounts. Hackers have been using stolen or leaked account details to attempt to log into accounts, using botnets to deliver attacks at industrial scale, according to research by Akamai.
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Marketers struggle to track audiences after Facebook and Google scale back data for GDPR

hotelmarketing.com 18 June 2018
Google’s and Facebook’s preparations for the General Data Protection Regulation have caused a headache for marketers that relied on the platforms for ad targeting.
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Amazon, Facebook and the future of travel tech booking

hotelmarketing.com 14 June 2018
OAG, the airline data behemoth, released a new study on the future of travel booking and the potential entry of outside tech leaders and new booking technologies into the travel market. OAG asked more than 2,000 travelers which social and consumer platforms they would consider booking with, if offered the option. The big winner was Amazon, with 44 percent of travelers saying they would consider booking travel with the e-commerce giant. The next most viable alternative, based on the travelers surveyed, was Facebook, where just 14 percent of the population said they would be willing to book – 30 percent less than Amazon. Other social media platforms – including Pinterest, Twitter, Instagram and LinkedIn – did not fare as well.
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How AI will make hotel distribution smarter

hotelmarketing.com 13 June 2018
Today’s hotel distribution landscape is a complex one - but artificial intelligence is expected to help solve the issues plaguing the current system. While the technology is still maturing, it’s not as far off as some might think.
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U.S. Hotel Industry Outlook - June 2018

hotelmarketing.com 13 June 2018
The momentum in the U.S. hotel industry continues in 2018 after moderate growth in 2017. In first-quarter 2018, the industry witnessed a better-than-expected rise in demand, with RevPAR increasing by 3.5%.
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Google Assistant becomes virtual travel companion

hotelmarketing.com 29 May 2018
Google has rolled out a new feature in which flight, hotel and car rental bookings are now part of Google Assistant‘s settings. When users access their travel reservations via the Google app or the Home app, they will see a new Reservations item under account settings. Currently, the setting will display flight reservations, but it could add hotels and train reservations down the road. When users tap on the reservation, they get details such as the ticket number, confirmation number and other information about the trip.
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The death of hotel in-room marketing

hotelmarketing.com 29 May 2018
The future of in-room marketing is not just a matter of going digital. Rather, it is about bringing real value first. Promotion is a secondary consideration. Hotels have had a long love affair with In-Room Marketing. Hotel guests, not so much. For hotels, the captive audience of a guest in a hotel room means they can be bombarded with promotional messages. For hotel guests, the myriad of tent cards, door hangers and hang tags on everything from the bottled water to the bathrobe are downright annoying.
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At your digital service: APAC hotels welcome high tech

hotelmarketing.com 18 May 2018
With a demanding clientele and the tech-savviness of the millennial generation, hotels across APAC are discovering that phone reservations and a friendly concierge go only so far in surprising and delighting their guests.
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Has Travelport's GDS business fallen too far behind?

hotelmarketing.com 15 May 2018
Travelport has slowly but consistently lost market share since 2006. Initially, Amadeus was the primary beneficiary, but more recently both Sabre and Amadeus have been benefiting from Travelport’s decline.
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Business travelers 'warming' to chatbots, says Booking.com

hotelmarketing.com 15 May 2018
Business travelers have no preference whether they deal with a chatbot or a human when making bookings, new research suggests. Booking.com for Business also found that 80% of respondents to its survey favoured self-service methods of booking travel.
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Trivago acquires AI start-up TripHappy

hotelmarketing.com 14 May 2018
The start-up uses AI to give location and neighbourhood information during the hotel search and discovery process of travel booking. Trivago says the acquisition follows its “continued efforts to improve the traveller search experience” by giving personalised results through technology and product innovation.
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Hotels need to rethink distribution costs

hotelmarketing.com 9 May 2018
To maximize booking revenue, hotels needs to shift their mindset. Rather than seeing their own website as a fixed expense, it needs to be regarded as an invaluable revenue channel.
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Report: Direct distribution is no cheaper for hotels than indirect

hotelmarketing.com 7 May 2018
Hotels which attempt to boost direct bookings at the expense of agencies and OTAs risk having lower occupancy rates with “no measurable” savings on costs, according to a report published this week. The findings led the European Technology and Travel Services Association (ETTSA), which sponsored the report, to suggest the main reason for hoteliers to push direct sales “is to reduce transparency for consumers”.
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The best travel apps of 2018

hotelmarketing.com 7 May 2018
The best travel apps work in real time, keeping you in the know. They deliver not only information, but also advice, insights, tips, and warnings. Say you're planning a trip and the price of a flight suddenly plummets. You'll want a notification for that. Or perhaps you're on a long-distance drive when an accident occurs up ahead. Getting an alert on your phone soon after the fact can help keep your trip free of stress as you reroute or decide to take a break until it clears.
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New feature on Google Hotel Ads: Occupancy filters

hotelmarketing.com 1 May 2018
One of the greatest deficiencies that the Google price comparison site had was the absence of the occupancy filter in searches: you could only search for rooms for two people. Occupancy filters now appear on Google Hotel Ads, something which is a major improvement of their product since it increases its reach to many more users. Given that many OTAs are limited to showing prices for double occupancy, this is a great opportunity for direct channels to practically gain exclusivity, funnily enough on the bookings of highest value.

Airbnb works with Nuki to make physical keys a thing of the past

hotelmarketing.com 24 April 2018
Nuki is one of Europe’s leading providers of ‘retrofit smart access solutions’ - simply put, the company makes devices that turns your smartphone into a door key. The Nuki Smart Lock can be easily put on top of existing locks to turn it into an app-based, keyless entry system. After a quick installation of a Nuki Smart Lock, hosts simply need to log into the online Nuki web platform, link the Nuki Smart Lock to their Airbnb account, and voila, the guest is granted access to the rented home.
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TripAdvisor becomes a tech provider

hotelmarketing.com 23 April 2018
With the acquisition of Bokun, a leading provider of business management technology for the tours, attractions and experiences industry, TripAdvisor expands its offering, now providing suppliers with technical solutions in addition to the sector's largest distribution channel. "As the industry leader, our opportunity in this space is enormous. We're committed to taking the experiences sector far beyond its current online penetration of just 20%, and Bokun will play a critical role in this mission," commented Dermot Halpin, president, TripAdvisor Experiences and Rentals.
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Hyatt CEO talks about group commissions

hotelmarketing.com 19 April 2018
Hyatt CEO Mark Hoplamazian said the hotel company is thinking holistically, and not just about immediate cost savings, in deciding whether to change its group commission structure. At the end of March, Marriott cut commissions paid on North America group bookings from 10% to 7% across its brands. Hilton will do the same on Oct. 1.
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Sabre pushes for seamless end-to-end travel

hotelmarketing.com 17 April 2018
When a traveler books a trip, they think they book one end-to-end experience. But what is often revealed when their plans are disrupted is that for each segment of the travel industry they touch, that customer exists in a supplier
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5 tips for reducing your hotel cancellation rates

hotelmarketing.com 17 April 2018
Cancellations on OTA channels can reach as high as 40%, making it difficult for hotel revenue managers to properly plan and fill their rooms nightly. Here are five revenue and rate strategies your hotel can employ to help counter high cancellation rates.
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Travel trade at 'watershed' on distribution

hotelmarketing.com 16 April 2018
The travel industry is at “a watershed” with Europe’s major network airlines poised to end decades of full-content fare distribution through the GDSs, leaving many travel agents on the side lines.
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Can new hotel booking tools help level the playing field for travel agents?

hotelmarketing.com 16 April 2018
Spend just a few minutes with a travel agent, and you will hear at least one anecdote of a client who quoted a non-qualified hotel rate during a consultation. This typically causes the agent to have to research the rate’s details and convey the differences between that rate and the rates the agent has quoted. It’s all too common that an internet rate carries restrictions the client wouldn’t want or that don’t fit their profile.

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