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How brands can use AI to boost their email marketing metrics 19 November 2018
AI makes hyper-personalized experiences possible, and has an eye for details and patterns that humans fail to recognize to improve email marketing metrics.

Think AI is just for enterprise? Think again. 19 November 2018
Many businesses, especially SMBs, mistakenly believe that AI is only for enterprise. Here are AI use cases for businesses of all sizes.

Why all the hype around AI in marketing? 13 November 2018
AI can help marketers make experiences so relevant, timely, and consistent, that it's estimated every new piece of software will include it by 2020.

Can you explain the difference between blockchain and Bitcoin? 8 November 2018
Not every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative.

Voice engine optimization: It's easier than you realize 7 November 2018
More customers are using voice search, and many brands aren't ready for them. Voice engine optimization can help you meet customers where they're searching.

Using AI to personalize your marketing strategy 5 November 2018
Consumers are looking for quick, accurate, relevant information. Using AI can bring personalization to marketing at a scale that humans alone can't reach.

How chatbots can help answer customer questions 2 November 2018
Companies are increasingly using chatbots to answer customer questions and improve CX. Pairing AI with human agents gives customers better, faster answers.

3 ways AI brings personalization to marketing 29 October 2018
AI is a 1.2 trillion dollar industry improving personalization through audience segmentation, customer journeys, and product recommendations.

4 ways to use immersive technology to change the face of your marketing 26 October 2018
Immersive technology (AR and VR) blurs the line between the physical and digital worlds, creating an environment so realistic that it almost feels real. Here are 4 ways brands use immersive tech to change their marketing.

Customer-led tech to consider: An overview & resource guide 24 October 2018
A rise in the demand for international products, teamed with the shift towards digital commerce and the growth of worldwide shipping, has removed the physical borders of global trade. As such, implementing a digital experience relevant to different audiences around the world, is a key goal for enterprises.

MarTech Conference day 2: throughout the day updates 3 October 2018
Throughout the day updates from day two of the MarTech Conference 2018 in Boston. Notes, highlights, and key quotes from mainstage keynotes.

MarTech Conference Day 1: throughout the day updates 2 October 2018
Throughout the day updates from day one of the MarTech Conference 2018 in Boston. Notes, highlights, and key quotes from mainstage keynotes.

Weekly martech review: BrandTotal $6m funding, Salesforce's Customer 360, AT&T ad business Xandr. 1 October 2018
In our review of last week’s martech news, we highlight BrandTotal closing $6m Series A funding, Salesforce launching Customer 360, and AT&T launching new advertising business Xandr.

An inside view on navigating Amazon: Q+A with Downstream CEO Connor Folley 1 October 2018
We spoke with Amazon alum Connor Folley, who founded Downstream, which helps marketers use automation technology to maximize their Amazon ROI.

AI is driving a new business function: Digital ethics 26 September 2018
Big data and AI call for a new business competency: Ethics. With cyberthreats and new regulation, 2018 has been a pivotal year, and leading organizations are rising to meet that.

What makes Pinterest so shoppable?: Q&A with Product Manager Tim Weingarten 25 September 2018
We spoke with Tim Weingarten, a product manager at Pinterest, about the platform's inherent shoppable, its evolution into search, and what's next.

For ecommerce brands, the race is on for top spots in voice search 25 September 2018
Smart speakers, like Google Home and Amazon Echo, aren't going away--which means new opportunities for voice search. Brands should act now to stay on top.

Adobe Analytics unveils Virtual Analyst to find insights in unused data 24 September 2018
Analyst to find insights in unused data Adobe Analytics this morning announced Virtual Analyst, a new AI assistant tool that will uncover new insights from the 97-99% of untouched data.

5 Chinese martech startups worth keeping an eye on 19 September 2018
When it comes to digital marketing, some of China’s tech companies are leading the way in innovation. Observing them is a great way to gain insight on where the world of martech is headed.

Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHeartMedia acquires podcasting business. 17 September 2018
In our review of last week’s martech news, we highlight Sisense raising $80m Series E funding, Adobe’s updates to video suite, and iHeartMedia acquisition of a major podcast business.

Why Siri--not the new iPhones--will decide whether Apple stays a dominant brand 12 September 2018
In light of today's Apple event, Julia Stead argues that moving forward, it will be Siri—not the iPhone—that presents Apple's best bet to stay on top.

What Amazon can learn from Andrew Carnegie 11 September 2018
The Web 1.0 company that started out as an upstart online alternative to Barnes & Noble has grown into sprawling, 21st century company. What does the company owe the society that helped it grow?

Kiip: Martech company of the week 6 September 2018
There are nearly 7,000 vendors in the martech landscape. Dizzying, to say the least. We want to help you get to know a few of the better ones.

Q&A with Phrasee CEO Parry Malm: $4m funding to bring AI-powered copywriting to US 31 August 2018
AI company Phrasee recently announced funding to expand into the US market. We sit down with CEO Parry Malm to discuss their product, company, upcoming growth, ethics policy, and how they've gotten where they are today.

Here's what customers hate about your emails (And how AI can help) 28 August 2018
Email marketing is popular, but many emails simply don't land. Here’s what keeps consumers from clicking on your message—and how AI can help.

How AI can help marketers be more human 24 August 2018
This guest post comes from Kevin Lindsay, Director, Product Marketing and Strategy of Digital Experience, Adobe. In an experience-driven era, digital marketers strive to bring ever more human experiences to the humans who engage with our brands daily. We need to deliver the right solution, the right path, and the right personalized touchpoint—all in real-time and at scale. And to do that, we need to mix human empathy with the power of automation. We need AI to help us be more human.

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