Have you noticed how there is a ton of literature on the internet on Hotel revenue management strategies and how to increase occupancy, direct bookings, OTA bookings, and so on? And there should be, after all, it is a crucial aspect the industry! But what nobody talks about as much is how to increase the non-room revenue at a hotel. Hospitality, today, is no longer just about offering a room to the guest and charging them for the night. It involves so many other aspects that guests not only expect but eagerly look forward to.